Alba Bird Nest
PT Alba International Trading is a family-owned business established in 1994, specialising in premium edible bird's nests sourced from across Indonesia, including East Java, Kalimantan, NTB, NTT, and Sulawesi. Starting as a domestic supplier, Alba expanded internationally in 2012 and now exports to the United States, Australia, Canada, and Taiwan, with a production capacity of 1 ton per month. As a family business bridging Indonesian heritage with global demand, Alba needed a modern website and consistent digital presence to match its growing international reputation.
Alba's existing website no longer reflected the quality and scale of its international export business, needing a full redesign across the homepage and key supporting pages. Alongside this, Alba lacked a structured, ongoing SEO, Google Business Profile, and LinkedIn strategy to build visibility with international buyers and strengthen its digital footprint across the markets it exports to. With no prior analytics or tracking in place, Alba also had no clear way to measure performance or guide future marketing decisions.
We built a complete technical foundation for Alba, including GA4, Google Search Console, and Google Tag Manager setup, supported by a full SEO audit, keyword research, and the development of four core content pillars. The team also published SEO-focused articles and optimised Alba’s Top4 and Google Business Profile listings to improve search visibility. On the technical side, we resolved key website issues including security, redirects, sitemap configuration, and contact form functionality to strengthen overall site performance. Alongside these improvements, we delivered a full website redesign featuring a new homepage, custom header, and essential pages including Production Process, Product Certification, About Us, and product galleries, which are now in final review before launch.
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