Apex TRT
Apex TRT is an Australian telehealth clinic providing testosterone replacement therapy (TRT) consultations with in-house doctors, founded by two people who were on TRT themselves and set out to offer better patient support than they'd experienced elsewhere. The clinic runs 100–150 consultations a month but had grown almost entirely through word-of-mouth, with only a single Meta ad ever run. As demand grew, Apex TRT needed a compliant, scalable way to market a highly regulated healthcare service.
Apex TRT faced heavy restrictions on marketing testosterone therapy, with TGA rules and Google/Meta healthcare advertising policies limiting what could be said and how ads could run. Their one existing Meta ad was repeatedly taken down, and their Google Ads account was suspended entirely. Their Google Business Profile couldn't be fully leveraged due to telehealth verification requirements. On top of this, their Cliniko booking integration made for a clunky user experience, and with growth almost entirely reliant on word-of-mouth, Apex TRT needed a real digital marketing engine to scale sustainably.
We stabilised Apex TRT's advertising first, successfully appealing their Google Ads suspension, securing Google's healthcare advertising certification, and rebuilding compliant Google and Meta ad campaigns from the ground up, including fixing ad creative issues and lead-form tracking via GA4. In parallel, we improved their Google Business Profile and created a Top4 listing, fixed issues limiting ad approval, navigating strict healthcare advertising rules to keep Apex TRT compliant while growing beyond word-of-mouth referrals. We successfully overturned the Google Ads suspension, restoring full access to the account. Alongside this, we obtained healthcare advertising certification, unlocking compliant access to run Google Ads campaigns within industry guidelines. With these foundations in place, we launched and are actively monitoring campaigns across both Google Ads and Meta Ads. To ensure performance is measured accurately, we also configured conversion tracking through GA4 and Google Ads.
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