Clean Effortlessly
Clean Effortlessly is a Granville-based cleaning company offering end of lease, residential, and commercial cleaning services across Sydney. Trusted by 4,000+ homes and backed by 170+ 5-star Google reviews, the business specialises in bond-back guaranteed end of lease cleaning, with a growing commercial arm serving offices, restaurants, and strata buildings. As demand grew, Clean Effortlessly wanted to move beyond low-value leads and start attracting higher-paying customers across Sydney's more premium suburbs.
Before partnering with Top4, Clean Effortlessly relied on freelancers and generic Google Ads that generated four to five leads a day — but mostly cheap, low-value enquiries from areas like Parramatta and Blacktown, with customers shopping on price and booking elsewhere. The business wanted to rank higher for "end of lease cleaning Sydney" and shift its lead flow toward higher-value suburbs like the Eastern Suburbs and Northern Beaches, but lacked the technical SEO foundation and location-specific content needed to compete and be found by both traditional and AI-powered search.
We added Clean Effortlessly to the Top4 platform to strengthen local SEO, then carried out full on-page technical SEO optimisation and schema markup to improve search visibility and eligibility for rich results. We built dedicated location pages for Sydney's high-value target suburbs, each optimised with an AI-search strategy to improve discoverability across tools like ChatGPT and Google AI Overviews, alongside traditional rankings. Within three months, Clean Effortlessly's target keyword — end of lease cleaning Sydney — reached Page 1 of Google.
improvement in average position
increase in clicks
increase in Total Users
increase in Total Sessions
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