What Is Search Engine Optimisation?
Search engine optimisation (SEO) is really an ongoing marketing process. Every business, no matter the size or industry, has a website that usually includes web pages listing the key products and services it’s trying to sell to its target audience. Most also have other web pages devoted to targeted content the organization needs to feature more prominently in Google’s 1st-page search results than its competitors. That’s what the “optimisation” part of SEO is looking to accomplish.
The only constant in the world of SEO is changing. In fact, Google is reported to change its search algorithm around 500 + times each year. While most of these Google updates are small and often aren't even picked up by users and SEO, every once in a while, Google releases major updates such as Google Panda and Google Penguin. That’s where Top4 comes in.
We help organisations attract and keep prospects and customers through search engines by optimising websites and producing an inbound marketing strategy such as landing pages and promotions. Being full-service allows us to traverse the boundaries of marketing, technology and design in order to produce the best SEO results. We focus on the metrics that matter most website marketing and lead generation for B2B Lead generation, lead qualification and scoring, lead to sales nurturing and demand generation. As SEO experts, we enrich your SEO campaigns, website rankings. Whether you have a small business, local business or have a business online, we can help you have the best keyword research and be in top rankings on Google search. If you are looking for an SEO and design agency in Australia and Indonesia, contact us today.
We are an integrated online marketing company in Australia, we help clients define and understand their success factors as they relate to search engine marketing (SEM), SEO and content marketing for long-term success. We specialise not just internet marketing, we are also the best in web design. Categorically, the success factors can be broken down into: 1. brand visibility in a marketplace, 2. lead generation with SEO, 3. growth over time, 4. sales opportunity related to SEO, and 5. sales-assists from SEO efforts.
SEO is still the #1 in ROI amongst all digital marketing channels, but becoming trickier and more competitive by the minute. With each Google update, the cheap tactics employed by offshore companies and self-proclaimed “SEO gurus” are becoming obsolete, and they put companies who employ them at risk of being banned from Google.
Top4 stays up-to-date with all Google updates and uses only legal SEO methods. We have a proven system developed after over two decades of search engine marketing work and many successfully executed campaigns, placing our clients on the first page of Google local and national for highly competitive keywords. We have over 20 years of search marketing experience and Google search certifications to back it up.
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest businesses and professionals Australia and Indonesia Wide. Wherever your business is we can help.
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