A good deal of attention in the monthly website SEO report should be dedicated to traffic, including month-by-month and year-over-year data, and benchmark comparisons. Reporting aggregate numbers for total organic traffic and new sessions, total referral traffic, total direct traffic and top entry pages for organic traffic is essential for your website and marketing metrics.
As the best SEO company in Australia and Indonesia, we offer SEO Reporting services and the quality of SEO reporting is extremely important because it is the main way clients get a grasp on how well their SEO investment is paying off. With this in mind, a well-designed SEO report is thorough, transparent, and perhaps most importantly, clear enough for the client to understand and interpret. Key elements of SEO reporting must include the following items:
Strong SEO reports don't merely spew out data; the agency analyzes the data to provide the client with specific campaign insights.
SEO Traffic analysis — Decreases in organic and/or direct traffic can indicate section-wide or site-wide issues, a change in the percentage of desktop versus mobile users, or a drop in brand awareness. Sudden declines in referral traffic could indicate the loss of a strong inbound link.
SEO Backlink analysis — Increase in backlink quantity and quality may indicate success in off-site SEO activity, and/or some other factor(s).
Content analysis — Reviewing data such a bounce rates, visits and page visit time provides important insights about which content is resonating with users, which content needs improvement, and the overall user experience of the website.
Competitor research — Competitors, like clients, change SEO strategy and tactics over time. Competitor campaigns must be researched to maintain an SEO advantage, close gaps and prevent unfavorable gaps from opening.
A good deal of attention in the monthly SEO report should be dedicated to traffic, including month-by-month and year-over-year data, and benchmark comparisons. Reporting aggregate numbers for total organic traffic and new sessions, total referral traffic, total direct traffic and top entry pages for organic traffic is essential for understanding whether an SEO campaign is generating results. In particular, traffic coming from SEO-targeted entry pages provides valuable insights on whether keyword strategy and content composition are making, exceeding, or falling short of expectations.
“Absolutely amazing team. Staff working all through the night to get the job done. Fast reliable…”Tony B – Canna Thai Massage
“There’s no rating high enough to give this Company the credit they deserve. When it comes to knowledge execution, professional and no BS approach, Top4 Marketing sets the bar in SEO, Google AdWords and Social.”Ghadear T – Kellyville Kitchens
“Michael is a trustworthy individual who pours every ounce of effort into helping his clients. I’d recommend Michael to anyone considering his services.”David L – Gala Tax & Accounting Services
“Top4 is a great alternative to other costly advertising services. You can advertise your info, services and projects, in one place. Great product, Michael!”Dean G – Metric Plumbing
“In an industry full of smoke and mirrors, it’s refreshing to deal with digital experts where experience and transparency is at the forefront of everything they do.”Josh M – The Blue Space
The Top4 office is in Australia and Indonesia and has strategic relationships with some of the largest
businesses and professionals Australia-Wide.Wherever your business is we can help.
Talk to us about your project needs and we’ll create a quote to suit your goals and budget.Get Started Now
How much will your project cost? We’ll guide you through it.Let's Talk
For general enquiries or if you have a project in mind and want to have a chat.Contact Us Now