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DIGITAL MARKETING CASE STUDY

Master Plumbers Association of Queensland

The peak industry body representing plumbing contractors throughout Queensland

Local Marketing for Plumbers Association
Master Plumbers Association of Queensland

ABOUT

The Master Plumbers' Association of Queensland (MPAQ) is the peak industry body representing plumbing contractors throughout Queensland, from sole operators through to medium-sized plumbing businesses and large contracting firms.

We advocate on behalf of our members and strive to progress and maintain the professionalism of our industry. Becoming a member of MPAQ means your fees are tax-deductible and you are supported by an organisation focused on advancing the industry.

Membership of the Master Plumbers' Association of Queensland (MPAQ) gives you immediate access to a vast array of products and services to meet your plumbing, business and lifestyle needs.

Any individual or company engaged in the plumbing trade is eligible for active membership. The Association is maintained as financial through the fees paid by its members.

Our members are individuals or companies engaged in the installation of Gas, Water Reticulation and Irrigation Systems, Fire Protection Services, Heating and Cooling, Mechanical Services/Air Conditioning Systems, Sanitary Disposal, Drainage, Metal Roofing, Wall Cladding and other Plumbing Services.

By offering our services our objective is to protect Community Health and the Environment through Professional Plumbing Services.

Website

www.mpaq.com.au

Our Digital Marketing Service

The Digital Marketing Problem

The Master Plumbers' Association of Queensland has started its attempts to grow its online presence. They are engaging in plumber service. However, they were having a hard time getting the word out, as well as ranking their business on Google for the main keywords in their local area. Essentially, they wanted to improve their local marketing strategy to win in their local area.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for The Master Plumbers' Association of Queensland. This work is ongoing trying to improve keywords in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform. which eventually generated more leads and improved their online presence.

2,163

Total visits on Top4 platform

1,073

Uplift organic visibility

173%

Uplift organic search

66,4%

Increase in organic traffic

Master Plumbers Association of Queensland

MOBILE Responsive

- A mobile-friendly website is one that is designed to work the exact same way across devices. This means that nothing changes or is unusable on a computer or mobile device.

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Master Plumbers Association of Queensland
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