Melati Indah, a distinguished retail furniture store located in the heart of Malang, Indonesia, is known for its exquisite collection of home furnishings. With a keen eye for design and a dedication to quality, Melati Indah offers a "one stop shopping" concept for all furniture products. The local furniture store provides a wide collection of high-quality products for various needs, whether it's for homes, offices, accessories, or commercial spaces with various styles and latest designs that can meet customers' needs for their dream furniture.
Prior to our collaboration, Melati Indah grappled with ineffective digital marketing strategies. Entrusting their online presence to freelance services, they saw their budget deplete with little to no accountability or tangible outcomes. Their website, social media, and SEO were in need of technical finesse, and their online presence lacked the vigour to attract significant traffic. The store was virtually unknown outside its immediate locality, hindering its potential to become a widely recognised brand in Malang's bustling furniture retail sector. The need for a targeted and efficient approach to digital marketing was evident, particularly in enhancing brand awareness and driving quality online leads.
To increase the local furniture store's online visibility, we rolled out an all-inclusive digital marketing strategy. Key to this was launching targeted Google ads that not only conserved the budget but also generated high-quality leads. Our team revamped their content strategy, complementing it with a thorough enhancement of their website's SEO to boost online visibility. We also optimised their Google Business Profile (GBP), which bolstered local reviews and local SEO efforts. Additionally, integrating Melati Indah into our proprietary location-based marketing technology, Top4, further refined their local SEO, making them a prominent choice for furniture shoppers in Malang. This multifaceted strategy effectively transformed their digital footprint, markedly boosting their brand's online presence and customer engagement.
Increase click-through rate on Google Ads within a week
Total searches on Google Business within a month
Avg monthly Google Business Profile visits
Total visits on Top4 within months
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