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Digital Marketing Services for Restaurants

How did we help a local restaurant & grill boost brand awareness and expand its reach through social media marketing?

Ginger Olive

Bistro & Restaurant Local SEO

About

Located in Melbourne CBD, Ginger Olive Bistro & Bar is a Contemporary Australian Fusion and Multi-Cuisine restaurant & grill renowned for BBQ, ribs, steaks and grills. Bursting with flavour using the best and freshest local produce and ingredients Victoria has to offer. Ginger Olive Restaurant & Grill is a redefined casual dining spot in an elegant premium ambience with a relaxed, friendly and welcoming environment that promises an amazing and memorable dining experience, value for money accompanied with uncompromising bespoke warm service.

Ginger Olive Restaurant & Grill is the ideal place for Group bookings, Social & Intimate Private Events, Corporate Meetings and Functions. Up-market offsite catering for exclusive and discerning events offering flexible, personalised menus that suit every preference and requirement.

Digital Marketing Challenge

Ginger Olive understood that in order to compete in the highly competitive hospitality industry, word-of-mouth marketing would no longer cut it. The local bistro wanted to promote itself fast to get more exposure so that customers can find and reach them easily. In the meantime, as life slowly emerges post-lockdown, restaurants, bistros and bars have been filling back up. The demand for in-house dining has skyrocketed. The Melbourne-based local grill and steakhouse also wanted to further improve its social media presence. Ginger Olive reached out to Top4 Marketing to accelerate foot traffic.

Our Digital Marketing Solution

Once the Top4 platform was launched, we continued to work on the SEO visibility for Ginger Olive. With our content marketing services, we created SEO-friendly website copy and established the brand's tone of voice. We also boosted the local restaurant and bistro’s rankings for relevant keywords such as “asian fusion melbourne” and “best grill restaurant melbourne” in key suburbs and areas. Additionally, we also worked on the Melbourne-based local bistro’s social media presence vigorously, earning them a 94% increase in reach.

16.8k

Facebook Reach

141k

Total Customer Views

15.5k

Increased Direct Search

94%

Enhanced Discovery on Google

Bistro & Restaurant Local SEO

SEO Lead Generation, Social Media Management, Website, |

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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