SEO Services for Sporting Goods Ecommerce

How did we help an online equestrian store optimise its e-commerce site to generate more sales?

Fager Australia

Local SEO Services - Fager Australia


Fager Australia is a one-stop shop for Horsewear and Equestrian Apparel. Based in Melbourne, the company is essentially an online Equestrian Store in Australia that ships orders all over the world on a daily basis.

Fager Australia's goal is to provide horse and equestrian equipment such as horse bits, horsewear, and horse-riding apparel with the best quality. Fager Horsewear is formed to last, and each item brings innovative, forward-thinking designs to life. Beautifully designed while remaining functional and resilient, its products exhibit unrivalled quality and durability.

Digital Marketing Challenge

Fager Australia has spent years perfecting its ability to meet the needs of horses and equestrians. Despite having the market, the e-commerce company lacked the time and technical skills to do its own digital marketing. Being an ecommerce site with plenty of products with many variations, Fager Australia had to deal with various ecommerce challenges, like optimising product pages so they appear on search engine results pages. The online equestrian store was also struggling to hit revenue goals from the paid ads and email marketing campaigns. Following the successful completion and optimisation of a similar website for a different brand, the client contacted Top4 Marketing once more.

Our Digital Marketing Solution

Our team of web experts started by adding Fager Australia to our location-based marketing platform Top4 to help boost sales through multi-channel marketing and selling. We also optimised each product page so they come up higher than its competitors when customers search for similar products. Our web developer also assisted with other issues like technical SEO, Google Merchant and Google Ads campaigns optimisation, among others. The e-commerce website has now received more traffic and is now on the first page of Google for the keywords "Fager Bits Australia." More customers will be able to find its products on Google's first page as a result of our comprehensive e-commerce SEO!


Google Organic's Discovery


Monthly Page Views


Google Business Profile on Search


Google Shopping's total impressions

E-Commerce Website, Email Marketing, Google Ads, SEO, |

You’ve built a beautiful store, now how do you drive those sales? We make sure that your site ranks for the keywords that matter to you. Contact us today and our ecommerce SEO experts will help you drive more sales to your ecommerce site.

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Fager Australia Store Ecommerce visibility

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