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DIGITAL MARKETING CASE STUDY

Christianson Tours

Travel

How did Christianson Tours acquire 65.5% more traffic in 90 days?
Christianson Tours

ABOUT

Christianson Tours has been specializing in tours since 2000. We started with one 15 passenger van and only 300 customers the first year. In 2012 we took more than 42,000 customers to the Grand Canyon South Rim, Grand Canyon West Rim, Hoover Dam, Bryce Canyon and Zion National Park.

 

In 2007 we purchased our first full-sized coach and expanded our customer service to include Charter Service.
We offer in-town transfers for the local schools, churches, individuals and we are very proud to be able to help the convention industry transfer their guests from the airport to hotels and convention centers.

 

Our Mission

Dedication to the highest quality of customer service and enable people to be connected to the destination of their dream.
We want all our constituencies to view our company as a good community organization with high levels of service and principles.

We take responsibility for quality
We deliver customer satisfaction
We act with integrity in all we do

Our Digital Marketing Service

The Digital Marketing Problem

Christianson Tours, a Grand Canyon tour company approached Top4 Marketing because they wanted to stand out from their competitors. They felt like their website didn't generate enough traffic at the time, let alone conversion. Essentially, they needed to drive more traffic, leads, and sales to their existing website. Therefore, we set out to create an awesome, image-oriented site with compelling calls-to-action and tangible local SEO results. We also strive to improve the user experience in the website so that more visitors convert.

Our Digital Marketing Solution

After the website went live, it helped solidify Christianson Tours' brand identity in the digital world. Within weeks, we're already seeing results and increased traffic. User experience improves immensely, which lowers their bounce rate and increases the chances for conversion. Essentially, the new website didn't just generate traffic but also quality engagements that convert. Christianson Tours also saw a blow-up in engagements through the newly installed live chat feature, which improved their customer service exponentially. In 90 days, 38.1% more people visited their website - a number which is still growing.

65.6%

Increase new visitors in organic traffic

89.3%

Increase in search discovery on GMB

685,000

Total impressions in search results

45.9%

Uplift in direct search acquisition

Travel

Smarter Local Marketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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