Experts in helping brands with Website Development, Social Media and Google Marketing Solutions

SEO AUDIT SYDNEY

 

As the best SEO Company in Sydney, Top4 Marketing specialises in a range of SEO services and that includes SEO Audit. Let us perform an SEO Audit for your Website, an SEO audit helps you to enhance your website’s technical health, user experience performance and content think of it like your mechanic looking at your car's engine and pointing out what needs to be repaired.

Performing a search engine optimization audit of your website is important for many reasons. You can make an accurate evaluation of the health of your website, identify the specific areas that need to be improved, and design the approach to take for future site updates.

An SEO audit can be tedious and time-consuming, but by now most content marketers know that it is absolutely necessary for driving website success. To make it easy, you need to know what you’re looking for, who is going to make what changes, and what tools are available to help you implement those changes. By letting us perform an SEO audit to your website, we can give you update on your Google rankings, SEO campaigns and a reliable SEO strategy for your website.

 

A good SEO and website audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition. To audit your site for SEO, we carry out the following steps:

#1 We will Analyze the Technical Health of Your Website

If your website has a lot of technical problems, you will experience poor performance and you will receive less traffic than you normally would receive. Improving the technical performance of a website is one of the most important aspects to increase your site’s overall visibility in search engines.

Performing a technical audit means searching for all the errors or technical problems that may negatively affect the performance of your website in the search engines.

Potential technical aspects that you need to consider and analyze include:

  • URL Canonicalization
  • IP Canonicalization
  • Flash
  • XML Sitemap
  • Default/Index Page
  • Content Duplication
  • 404 Page
  • Frames
  • Page Title Duplication
  • Page Description Duplication
  • Page Speed
  • 4XX Errors and 5XX Errors
  • Clean URL
  • txt
  • Text Navigation

You can use tools such as Google Webmaster Tools, Google PageSpeed Insights, Google Mobile-Friendly Test, SEOquake, Woorank, and iwebchk to perform a technical SEO audit.

#2 Analyze Your Website’s Functionality

The functionality of a website is how it works or how it functions. A website’s functionality can be straightforward and simple, you click on a link and view a page, which leads to another page containing a form where you can submit an enquiry to the organisation whose site you are on.

Being user friendly can have a significant impact on the profitability of the website. It affects visitor retention, visitor return rates, bounce rates, individual page conversion rates and overall site conversion rate.

If you optimize your site for search to increase your website traffic, but then people immediately leave your site because they can’t find what they are looking for. Your site’s bounce rate increases and Google penalize your site in search results.

Make sure to get access to Google Analytics so that you can analyze your website’s traffic. Also, Google’s design and content guidelines is a useful guide to inform you how Google index, crawl and rank your website.

#3 Analyze the Content of Your Website

It's good that your content of your website is unique. By creating website content and articles that draw the visitor in and entice them to delve more deeply into the website’s pages, optimized content will create a welcoming and interesting environment for customers and will reduce your site’s bounce rate.

The title tag and the meta description are one of the most prominent features displayed on a search engine result page.

You can use Google Analytics to find the most popular pages, both landing pages and with the most visits, and make sure that these have excellent quality content. Also, you need to search relevant keywords for your content.
 

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