What Is Search Engine Optimisation?
Search engine optimisation (SEO) is really an ongoing marketing process. Every business, no matter the size or industry, has a website that usually includes web pages listing the key products and services it’s trying to sell to its target audience. Most also have other web pages devoted to targeted content the organization needs to feature more prominently in Google’s 1st-page search results than its competitors. That’s what the “optimisation” part of SEO is looking to accomplish.
The only constant in the world of SEO is changing. In fact, Google is reported to change its search algorithm around 500 + times each year. While most of these Google updates are small and often aren't even picked up by users and SEO, every once in a while, Google releases major updates such as Google Panda and Google Penguin. That’s where Top4 comes in.
We help organisations attract and keep prospects and customers through search engines by optimising websites and producing an inbound marketing strategy such as landing pages and promotions. Being full-service allows us to traverse the boundaries of marketing, technology and design in order to produce the best SEO results. We focus on the metrics that matter most website marketing and lead generation for B2B Lead generation, lead qualification and scoring, lead to sales nurturing and demand generation. As SEO experts, we enrich your SEO campaigns, website rankings. Whether you have a small business, local business or have a business online, we can help you have the best keyword research and be in top rankings on Google search. If you are looking for an SEO and design agency in Sydney servicing Australia wide contact us today.
We are an integrated online marketing company in Australia, we help clients define and understand their success factors as they relate to search engine marketing (SEM), SEO and content marketing for a long-term success. We specialise not just internet marketing, we are also the best in web design. Categorically, the success factors can be broken down into: 1. brand visibility in a marketplace, 2. lead generation with SEO, 3. growth over time, 4. sales opportunity related to SEO, and 5. sales-assists from SEO efforts.
SEO is still the #1 in ROI amongst all digital marketing channels, but becoming trickier and more competitive by the minute. With each Google update the cheap tactics employed by offshore companies and self proclaimed “SEO gurus” are becoming obsolete, and they put companies who employ them at risk of being banned from Google.
Top4 stays up-to-date with all Google updates and uses only legal SEO methods. We have a proven system developed after over two decades of search engine marketing work and many successfully executed campaigns, placing our clients on the first page of Google local and national for highly competitive keywords. We have over 20 years of search marketing experience and Google search certifications to back it up. Top
“Absolutely amazing team. Staff working all through the night to get the job done. Fast reliable…”Tony B – Canna Thai Massage
“There’s no rating high enough to give this Company the credit they deserve. When it comes to knowledge execution, professional and no BS approach, Top4 Marketing sets the bar in SEO, Google AdWords and Social.”Ghadear T – Kellyville Kitchens
“Michael is a trustworthy individual who pours every ounce of effort into helping his clients. I’d recommend Michael to anyone considering his services.”David L – Gala Tax & Accounting Services
“Top4 is a great alternative to other costly advertising services. You can advertise your info, services and projects, in one place. Great product, Michael!”Dean G – Metric Plumbing
“In an industry full of smoke and mirrors, it’s refreshing to deal with digital experts where experience and transparency is at the forefront of everything they do.”Josh M – The Blue Space
The Top4 office is in Sydney and has strategic relationships with some of the largest
businesses and professionals Australia-Wide.Wherever your business is we can help.
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