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DIGITAL MARKETING CASE STUDY

Ideal Bathroom Centre

Bathroom Supply Store

How did Ideal Bathroom Centre boost the value of their website?
Ideal Bathroom Centre

ABOUT

Ideal Bathroom Centre is the best bathroom supply store in Sydney, with years of industry experience, strong suppliers relationships and highly qualified staff. Ideal Bathroom Centre specialises in modern bathroom design and outstanding products. From bathroom accessories, basins, baths & spas, drainage, tiles, and anything bathroom-related, Ideal Bathroom Centres provides customers with an unbeatable price.

 

Ideal Bathroom Centre generates modern bathroom ideas and renovations, designs bathroom vanities and luxury spa bathrooms, deals with bathroom floor drains, installs bathroom kitchen laundry, showers and tapware. The reason why they provide this range of products is that they don't want customers to compromise on style or affordability.

 

Ideal Bathroom Centre’s range of products include:
• Bathroom Accessories
• Basins
• Baths & Spas
• Drainage
• Heated Towel Rails
• Kitchen & Laundry
• Mirrors
• Showers
• Tapware
• Tiles
• And so much more

The Digital Marketing Problem

Ideal Bathroom Centre has been the industry leader for years. But they observed that their website did not attract enough traffic and felt that they could do more. Among the major issues they encountered was products not showing on the Google Shopping campaigns. They wanted to boost the value of their website to further grow their business and that’s why they came to Top4 Marketing.

Our Digital Marketing Solution

Our team of web programmers conducted an audit on their website. The findings revealed some elements of their website did not meet Google standards. This was what had caused their products not showing on the Google Shopping campaign. We then optimized their meta products and made sure there were more backlinks to their website. The website is now well integrated with Google Shopping and Ideal Bathroom Centre has seen a substantial increase in web traffic.

2,906

Total Impressions in Search Results

1,188

Total Clicks Through Website

70.6%

Increase in Direct Search on Google My Business

63%

Increase in Maps Views

Ideal Bathroom Centre

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Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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