Branding for Mining Companies

How did we help a mining corporation to revamp its existing website?

Indo Tambangraya Megah (ITM)

About

Indo Tambangraya Megah, PLC (or simply ITM) is a public company in Indonesia (IDX: ITMG). The mining and energy company mainly works through investments in its subsidiaries, which are engaged in the coal mining industry and mining services, coal trading, oil trading, energy marketing, and power generation. Headquartered in Jakarta, it s a subsidiary of Banpu Pcl, Thailand.

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Digital Marketing Challenge

Mining is a very profitable industry but it is also very competitive. To stay on top, it is essential to keep up with the latest technology and to offer the best possible service. This can be difficult for a mining company that has been around for a long time, especially when its website has not been updated in years. ITM was looking for a retaining website development partner to revamp the existing website. The goal was to make it look modern and appealing while maintaining the same level of professionalism and credibility that it has built up over the years.

Our Digital Marketing Solution

Our team of in-house creatives worked alongside our team of senior developers to bring the mining and energy corporation’s vision into an innovative new design concept. They collaborated to bridge the gap between abstract thought that is the client’s briefs and visual characteristics. From developing simple drawings, plans, layouts and building functionality, they ensured that all levels of the mining company understand the ideas and goals conveyed in the conceptual design. The resulting design framework was able to model a modern refreshed website that’s more complete, comprehensive, interactive, dynamic, and convenient to browse for ITM’s audience.

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