Experts in helping brands with Website Development, Social Media and Google Marketing Solutions

Franchise Social Media Marketing Agency Sydney Australia

Ready to invest in social media marketing for franchises? Top4 Marketing’s social media marketing specialists can assist with all aspects of your social media marketing—from account setup to banner and ad design, to bid management, posting, tracking, and more.

We’ve worked with franchises on ensuring cohesive messaging across all franchise pages while also working to target the specific market of each.

Social media is growing at a rapid pace and plays an increasingly important role in how customers and businesses interact. Facebook alone has over 500 million active users spending over 700 billion minutes per month on the site. Franchise owners and managers would be insane not to market on this platform and other social media sites your customers just can’t seem to tear themselves away from.

SOCIAL MEDIA CAMPAIGN MANAGEMENT FOR FRANCHISES

Run specific social media campaigns to energise your fan-base, drive traffic to your Facebook page, or raise awareness around a new product, service, trend, or recent project! Competitions, giveaways, and other contests are a proven way to generate new “Likes” to your page and buzz around your name. Best of all, they are relatively low-cost to run and can be specifically targeted to the audience that you want to reach.

Our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms.

OUR FRANCHISE SOCIAL MEDIA MARKETING SERVICES

Facebook

Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).

LinkedIn 

LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).

Twitter

Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.

YouTube

YouTube – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.

Other Social Media Platforms

We can also help you test ads on platforms like Google+ and Instagram. In competitive industries like franchise markets, we often find that the typical cost per interaction is cheaper than Google AdWords and Bing Ads!

SOCIAL MEDIA MONITORING AND REPORTING FOR FRANCHISES

Social Media Analytics and Reporting

Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help franchises more specifically target their marketing message.

Brand Monitoring

If your customers are online, there’s a good chance they are talking about your franchise! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your firm through Top4 Marketing’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.

Reputation Management

Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your franchise business to stay ahead of the news and control how your company is perceived.

SOCIAL MEDIA MARKETING WILL IMPROVE YOUR FRANCHISE SEO

Social Media Marketing will help your Franchise SEO. Facebook likes and shares influence rankings, just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re not putting your eggs in one basket. You are improving your digital marketing strategy overall. Eventually, with web personalisation trends, Facebook and other social factors are going to play a major role in how we find things on the internet going forward. The time is now to get going on it.

DON'T JUST TAKE OUR WORD FOR IT

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The Top4 office is in Sydney and has strategic relationships with some of the largest
businesses and professionals Australia-Wide.Wherever your business is we can help.

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