Experts in helping brands with Website Development, Social Media and Google Marketing Solutions

Landing Page Design

 

Landing pages are important marketing channels that can benefit any type of business or company. If you want to sell more stuff by giving special offers or highlighting your latest items, landing pages are a great way to acquire new customers, inform people about your products or services, and drive conversions.

In the world of digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. After a visitor clicks on your ad, it’s where that visitor “lands”.

Our web specialists here at Top4 Internet Marketing won’t just create an outstanding landing page for you, but we can help drive your paid or unpaid traffic to it. Just let us know what we can do for you. Contact us, and one of our team members will walk you through the process, and start you on your way to generating more leads, subscribers, and traffic to your company website.

Let us explain a little more as to what we are talking about. Landing pages are designed with a single focused objective – known as a Call to Action (CTA). Too many businesses send their advertising, email, or social media traffic to their homepage. They are then missing a huge opportunity. When you anticipate a steady stream of targeted traffic headed to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page.

This simple solution is what makes a landing page the number one choice for accumulating the conversion rates of your Google AdWords campaigns. Picture this: you have a Google AdWords PPC ad running for one of your best keywords or key phrases. Even if you advertise how great your company is and someone (amazingly) clicks through on that ad, do you want to send them to your homepage? What do you want them to do then? There are just too many clickable options on your homepage, and you don’t want your visitors making a few clicks then leave. Send them to a landing page that prompts them to complete your Call-to-Action. You'll see the effectiveness of your online marketing improve dramatically.

Our team of designers can create for you a stunning landing page, one that will drive visitors to click on your unique Call-to-Action. Call us today! 1300 520 115. We may be based in Sydney, but we are known throughout Australia as the #1 marketing specialty agency.

There are different types of web traffic we feel you should know about.

The organic search results are the links to your website that Google has chosen to show in response to your visitors search query. This is delivered via unique keywords and key phrases designed to take your site to the top ranks of the search engines. This is why you have a website – to be found through this organic search.

The paid search results are different. For paid advertising, you get to choose where the link takes your visitors. You could choose to send them to your website’s homepage, or to the preferred option – a standalone landing page created specifically for that ad campaign. This part is highly recommended, as we will demonstrate in the following information.

Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. This is precisely why expert marketers, such as Top4 Internet Marketing and SEO Optimisation, do when creating paid advertising campaigns for their clients. We always use a dedicated standalone landing page as the destination for their advert traffic.

There are two basic structural types of a landing page design:
Lead-Generation landing pages  This utilises a web form as the Call to Action (CTA) for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.

Click-Through landing pages are typically used for e-commerce and have a simple button as the Call to Action. This also has the same purpose as the Lead-Generation landing page, as you will want to use it to gain subscribers. But in order to get them to click, you may have to offer them something tangible, like an ebook, in return.

Top4 Marketing is based in Sydney, Australia. Call us today! Drop us a line! Our team of Internet marketing specialists will offer you an informed and thorough presentation on what we can do to help your business succeed. 

 

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