Experts in helping brands with Website Development, Social Media and Google Marketing Solutions

Top4 Marketing has extensive experience helping franchise businesses like yours cost-effectively market their companies on the Internet, improve their overall online presence and visibility, and get more leads and sales from the web. When you choose Top4, we handle all aspects of your franchise PPC strategy, from keyword research to ad copy creation to bid management and more. We’ve managed paid search accounts for all sorts of businesses across the country. Whether you’re looking to fine-tune your existing franchise PPC campaign or you’re starting from scratch and need a complete pay per click setup, our specialists are ready to help.

Visibility & Relevance

The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many franchise locations continue to rely on, interrupts people that may or may not be interested or in the market for your services or offerings.

Online marketing strategies like pay per click advertising only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for “your services in Maryland” needs and is interested in finding a place of service!

Highly Controllable & Manageable ROI

Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many franchise marketers or operations managers make the mistake of favoring one strategy over the other. It is not uncommon for a business owner to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising.

In reality, the franchises having the most success marketing their businesses online use both strategies. Pay per click advertising offers several advantages over SEO:

  • PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
  • PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
  • The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
  • The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

How We Helps Franchises with PPC

OUR PAY PER CLICK MANAGEMENT PROCESS

Top4 has a proven pay per click setup and management system specifically designed for franchises like you. Our PPC setup and management services include:

  • Campaign strategy
  • Keyword research
  • Ad copy creation
  • Geo-targeted ads
  • Targeted location settings
  • Budget and bid management
  • Ad testing
  • Conversion tracking
  • Detailed monthly reporting
  • Desktop and mobile PPC ads

To effectively track your conversions, we’ll set up online conversion tracking and phone call tracking so that we can accurately see how well your franchise PPC campaigns are performing and make adjustments as needed. It’s important that franchises don’t skip this step—we’ve found that phone leads tend to greatly outnumber contact form submissions in this industry!

What Makes Us Different

Paid search platforms like Google AdWords are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and
often do) waste thousands of dollars.

Top4 has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in a wide range of industries, including the franchise world. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the AdWords account, including:

  • The client’s sales funnel
  • The lead-to-sale ratio
  • The visit-to-lead ratio
  • Profit margins for each product and service sold

We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to treat your franchise as our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.

DON'T JUST TAKE OUR WORD FOR IT

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Contact Our Team

The Top4 office is in Sydney and has strategic relationships with some of the largest
businesses and professionals Australia-Wide.Wherever your business is we can help.

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