Experts in helping brands with Website Development, Social Media and Google Marketing Solutions

CONTENT MARKETING & SEO FRIENDLY COPYWRITING SERVICES

Have you ever noticed when you do a search on Google and wonder why are they ranking these listings and why do they seem to pull various words and content from a page that are not even from the meta description? How do you figure out a strategy for creating content that is worthy enough to rank for your target phrases? Domain authority and links still matter!

Our content marketing services employ a highly scientific approach to developing and placing high-quality content that builds your Algorithm Reputation, visibility, and SEO.

We optimize your website for keywords that are hyper-relevant for the page we create while also being semantically helpful to users , one can not only rank well for high search intent terms but also give an honest transparent picture to users of what they are about to click-through to. Leveraging audience-intent and signals from Search and Social data, we help companies create contextually relevant content that boosts search engine relevancy and engages the intended individual.



It is also broken down into 3 main names

Paid Media

Pay-per-click (PPC) advertising, Facebook marketing, display advertising, and Google retargeting all compose paid media. This is an integral piece of the puzzle in both raising awareness at the top of the funnel and driving last-click sales at the bottom. GoogleRank Machine learning algorithm is making PPC advertising be more important than ever.

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OWNED MEDIA

Is anything under companies’ direct control such as websites, apps, email newsletters, blog posts to Facebook updates and Tweets, this is content that exists on your channels. Some consider social media to be rented, not owned. They build brand credibility and authority and help lay the foundation for earned media.

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Earned Media

Earned media is when customers become the channel. Word of mouth, buzz, and social sharing of your owned media is all earned. This includes journalist, blogger, contributor outreach strategy and story pitching. It is the most credible traffic and engagement you can have but requires outstanding content marketing to make it work.

Content development is crucial to any digital marketing initiative (whether it is crafting ad copy, email drip campaigns, guest posting, articles, infographics, etc) – appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles.

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Authority:

How to get it, and how to keep it. That’s what content marketing and paid social promotion are all about.predictive

Content Marketing has never been as crucial to your visibility as it is today because the competition is so fierce for most business verticals.

The bar’s been raised way up since then: In competitive markets, you now need information-dense content that’s useful and compels visitors to want to bookmark and share it.

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Industries we work with

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Accommodation
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Automotive
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Clubs & Assoc.
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Construction
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Education
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Entertainment
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Fashion
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Financial
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Health and Beauty
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Manufacturing
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Medical
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Not for Profit
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Real Estate
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Retail
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Solar
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Travel

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The Top4 office is in Sydney and has strategic relationships with some of the largest
businesses and professionals Australia-Wide.Wherever your business is we can help.

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